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Privacy Policy

Last updated: 22 June 2026

This Privacy Policy explains how Beauty Forest (“we”, “us”, “our”) collects, uses and protects your personal data when you visit beautyforest.co.uk, place an order, or otherwise interact with us. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who is responsible for your data

Beauty Forest is the “data controller” responsible for your personal data.

  • Registered company name: [Registered company name — e.g. Beauty Forest Ltd]
  • Registered office / trading address: [Registered office address]
  • ICO data protection registration number: [ICO registration number]
  • Data protection contact: privacy@beautyforest.co.uk

2. The personal data we collect

  • Identity and contact data: name, billing and delivery address, email address and telephone number.
  • Order and transaction data: products you buy, order history, and details of payments to and from you.
  • Payment data: card or payment details are collected and processed securely by our payment provider; we do not store full card numbers.
  • Account data: username, password and preferences if you create an account.
  • Marketing and communications data: your preferences for receiving marketing and your communication choices.
  • Technical and usage data: IP address, device and browser information, and how you use the Site, collected through cookies and similar technologies.
  • User content: reviews, ratings and messages you send us.

We do not deliberately collect special category data (such as health information). Please do not send us such information unless strictly necessary.

3. How we collect your data

  • Directly from you — when you place an order, create an account, contact us, leave a review or sign up for marketing.
  • Automatically — through cookies and similar technologies as you use the Site (see our Cookie Information).
  • From third parties — such as payment providers, delivery partners and analytics services.

4. How and why we use your data

We only use your personal data when the law allows us to. The most common lawful bases we rely on are set out below.

  • To process and deliver your order, including taking payment and arranging delivery — lawful basis: performance of a contract.
  • To manage your account and our relationship with you, including customer support and notifying you of changes — performance of a contract and our legitimate interests.
  • To send you marketing about products and offers — your consent, which you can withdraw at any time.
  • To improve the Site, our products and security, including analytics and fraud prevention — our legitimate interests.
  • To meet legal and regulatory obligations, such as keeping accounting and tax records — compliance with a legal obligation.

5. Marketing and your choices

We will only send you marketing communications where you have agreed to receive them, or where otherwise permitted by law. You can opt out at any time by clicking “unsubscribe” in any marketing email, updating your account preferences, or emailing privacy@beautyforest.co.uk. Opting out of marketing will not affect emails relating to orders you have placed.

6. Who we share your data with

We do not sell your personal data. We share it only with trusted third parties who help us run our business, and only as far as necessary:

  • Payment providers, to process payments securely.
  • Delivery and fulfilment partners, to deliver your order.
  • IT, hosting and software providers who support the Site.
  • Analytics and marketing platforms, where you have consented.
  • Professional advisers, and regulators or authorities where required by law.

We require all third parties to respect the security of your data and to use it only for the purposes we specify.

7. International transfers

Some of our providers may process data outside the UK. Where they do, we take steps to ensure your data receives an equivalent level of protection, for example by relying on UK adequacy regulations or appropriate safeguards such as the International Data Transfer Agreement.

8. How long we keep your data

We keep your personal data only for as long as necessary for the purposes we collected it for, including to satisfy any legal, accounting or reporting requirements. Order and transaction records are generally retained for at least six years to meet tax and accounting obligations. Marketing data is kept until you withdraw consent or after a period of inactivity.

9. How we protect your data

We use appropriate technical and organisational measures to keep your data secure, including encryption of payment transactions and restricting access to those who need it. While we take security seriously, no transmission over the internet can be guaranteed to be completely secure.

10. Your rights

Under data protection law you have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your data in certain circumstances.
  • Object to, or request restriction of, our processing.
  • Request the transfer of your data (data portability).
  • Withdraw consent at any time where we rely on consent.

To exercise any of these rights, contact privacy@beautyforest.co.uk. We will respond within one month. You will not normally have to pay a fee.

11. Cookies

We use cookies and similar technologies to operate the Site and improve your experience. For full details and how to manage your preferences, please see our Cookie Information page.

12. Children

The Site is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

13. Third-party links

The Site may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to read their privacy notices.

14. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

15. How to contact us or complain

If you have any questions about this policy or how we handle your data, please contact privacy@beautyforest.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at ico.org.uk or on 0303 123 1113. We would, however, appreciate the chance to address your concerns first.